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Inbound fluid image layout11/7/2023 ![]() ![]() By no means is this comprehensive, so feel free to add to this list in the comments! 1. Right then, let's dive into a list of companies that do this very well. That's effective inbound marketing for you. And that's where the site takes a "share of mind". In other words, audiences not looking to buy any product could still derive value from those template showcases. I got several creative ideas by simply scanning the various web designs and email templates for my own purposes. I was left inspired after browsing through them. ![]() The templates offered real value independent of the SaaS business as well. The interesting part was that the content pages weren't solely geared towards pushing the actual product in the user's face. Now, yes, sites do typically show what is possible with their product via screenshots but traditionally, a searchable repository of available templates would be presented only after the user signs up/makes a purchase and is in the midst of using the application. This strategy is what I call "Template Marketing".įor example, I saw a couple of email marketing apps host a comprehensive directory of email layouts/templates complete with interesting template titles, layouts, colours, copy etc. Product sites were putting up extensive repositories of templates to tickle the creative senses of people and also, of course, demonstrate what's possible with their product. I saw much of the usual - blog posts, gated content, E-Books, infographics, industry articles, case studies, whitepapers and datasheets. While building a business plan recently for a new SaaS product that I'm working on, I did some online research to see what the SaaS world was doing in terms of inbound marketing. Not only does your content need to exude quality, you also need to keep experimenting with various content types and creative executions to engage your audience in novel ways. ![]() Inbound marketing requires something similar at times. Humphrys backed that up with ice cream that apparently tastes pretty good too. How about that?Įxplanation? I guess having unconventional ice cream flavours generates intrigue and interest among the common consumer. Their Twitter account has over 277,000 followers. Their Facebook page has over 10,000 likes. According to Square2Marketing, their outlets are often found to have long queues. You would "think" that people wouldn't have an appetite for this kind of an ice cream gig. Yes, this article's title makes very little sense.īut neither do some of these ice cream flavours at Humphrys Locombe: ![]()
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